The average American will consume ice cream 28.5 times this year, but that doesn't mean providing free samples of frozen flavored dairy cream is an old and tired practice. Quite the opposite. It's an almost foolproof way to generate positive feelings towards your business. Grab some plastic tasting spoons and sample-size ice cream cups and get to scooping today for these three reasons.
- Easy Promotion: When it comes to the level of difficulty, it doesn't get much easier than standing around handing out free samples. As long as you have the ice cream, cups, and plastic tasting spoons, you're pretty much golden. Simply assign one or two people to hand out the samples, and you've got yourself a beneficial promotion opportunity that's sure to grab people's attention.
- Inexpensive and Cost-Effective: In addition to being an easy promotion to pull off, it's also a relatively inexpensive one, too. There are about 1.5 billion gallons of ice cream and similar desserts produced in the U.S. every year and setting a little bit of your stock aside to give out for free shouldn't cut into your bottom line too much. After the cost of the ice cream/frozen yogurt itself, the only other things you'll have to pay for are the labor from whoever's handing it out and a few materials like the cups and plastic tasting spoons.
- Makes People Happy: Perhaps the number one reason to hand out ice cream samples isn't even to let people try a new flavor of something they never have. The overall happiness factor is something that's nearly impossible to replicate in business. Approximately 90% of U.S. households regularly indulge in a sweet, frozen treat, so finding people that will want to partake in your promotion will be all too easy. Making someone happy can go a long way in increasing the odds that they'll spend money, not just on the ice cream, but in anything else your business might offer. It's a simple psychological tendency. When you're happy, you tend to be more willing to spend money.