Summer is in full swing, which means Americans are enjoying one of their favorite hot-weather past times: eating ice cream. In fact, around 40% of Americans will eat their favorite frozen treat in a two-week period, according to the NPD Group. That means a lot of ice cream cups and ice cream spoons are being used. But one thing that sets some shops apart from others is their supplies. Are they serving ice cream in a plain, white Styrofoam bowl, or are they serving ice cream in a festive cup with a pattern on it? Here are three reasons you need custom ice cream shop supplies:

  1. Americans eat a lot of ice cream. When you take into account that the U.S. population is approximately 330 million people, that 40% of Americans eating frozen desserts in a two-week period is 3.4 BILLION people eating them in a year. That is a lot of frozen dessert, and a lot of potential marketing collateral! Make a statement to your customers with custom cups that sell for you.

  2. Ice cream is more fun that way. It’s true: the only thing more exciting than eating your favorite frozen treats is eating them out of custom frozen yogurt cups with brightly colored spoons (and maybe with some sprinkles on top). Ice cream eaten out of a plain cup or bowl is just plain boring and dull. Show your customers how to have fun with their sundaes!

  3. Your brand is important, and it drives people to come back for more. How people perceive your company will impact your sales; that means the more people associate your brand with positive attributes, the more likely they are to come back for seconds. People associate brands with their emotions, especially when it comes to food. Eating is also a social occasion. Give your customers a reason to bring all their friends this summer.

We All Scream for Ice Cream

Whether you serve ice cream out of a truck or a shop, one thing is certain: you need custom ice cream shop supplies as part of your marketing strategy. Ice cream cups are the ultimate word-of-mouth advertising. After all, everyone wants to know where their favorite ice cream came from! From colored spoons to paper cups, make sure everyone knows you serve up the best dish of ice cream in town with custom supplies from Frozen Dessert Supplies.